One main reason most businesses, especially boutiques, fail is because they do not know who their customer is! One of the very first things you should have done as a business owner was figure this out! In this masterclass, I will teach you how to not only figure this out but show you how to use it in EVERY ASPECT of your business! Stop trying to be like other boutiques! Figure out who you are selling to, how to appeal to them and become successful!